By David Gomez
My Turn, an album by Lil Baby helped drive the rise of the Atlanta native into the next wave of superstars of rap. It also played a major role in Baby putting out a 2020 banner campaign.
Nielsen Music/MRC Data revealed on January 7 that My Turn was the most successful album in the United States in 2020 across all genres.
Baby’s sophomore album was the most-streamed effort of the year with the set of songs banking 3.93 billion streams during 2020. Additionally, My Turn received 2.63 million cumulative album-equivalent units for the project.
However in typical album sales, the LP only sold around 40,000 physical copies.
Behind Baby and T-Swift, were Pop Smokes’ Shoot For The Stars, Aim For The Moon, Juice WRLD’s Legends Never Die, Hollywood’s Bleeding from Post Malone, Eternal Atake from Lil Uzi Vert, and Please Excuse Me For Being Antisocial from Roddy Rich.
My Turn officially raked in over $19 million during the year and became the first project to go multi-platinum in 2020.
With his politically-charged The Bigger Picture anthem capturing the 2020 Album of the Year, Lil Baby took home HipHopDX’s Rapper of the Year honors.
Congratulations Lil Baby, it was well deserved!
By David Gomez
Eternal Atake, the new album from rapper Lil Uzi Vert, acts like the tumultuous catharsis of a prolific rapper with eighteen songs and 62 minutes, silenced by powers entirely out of his control. One moment is smashing and the next is slippery, a place where a jarringly saccharine sample of the 1999 hit “I Want It That Way” by the Backstreet Boys coexists with a jittery, steamrolling track designed around the music from the Space Cadet 3D Pinball video game from Microsoft Windows.
This album has been around for a long time. Artist Lil Uzi Vert went to battle with his Generation Now label bosses DJ Drama and Don Cannon over his contract after releasing his double-platinum major-label debut album Luv Is Rage 2 in 2017. He beefed up with Rich the Kid in the streets of Philadelphia, cut off his trademark dreadlocks, left music, returned to the fold, and forged a new relationship with Jay-Roc Z’s Nation label, all without missing a release date.
A rap album released to such fervent expectations is hard to recall, let alone one that lived up to those expectations. With a cohesiveness, sleek concept, and performance that justifies every ounce of hype, Eternal Atake is Lil Uzi Vert’s best album yet.