The Shoemaker Bugle

By David Gomez 

My Turn, an album by Lil Baby helped drive the rise of the Atlanta native into the next wave of superstars of rap. It also played a major role in Baby putting out a 2020 banner campaign.

Nielsen Music/MRC Data revealed on January 7 that My Turn was the most successful album in the United States in 2020 across all genres. 

 Baby’s sophomore album was the most-streamed effort of the year with the set of songs banking 3.93 billion streams during 2020. Additionally, My Turn received 2.63 million cumulative album-equivalent units for the project. 

However in typical album sales, the LP only sold around 40,000 physical copies. 

Behind Baby and T-Swift, were Pop Smokes’ Shoot For The Stars, Aim For The Moon, Juice WRLD’s Legends Never Die, Hollywood’s Bleeding from Post Malone, Eternal Atake from Lil Uzi Vert, and Please Excuse Me For Being Antisocial from Roddy Rich. 

My Turn officially raked in over $19 million during the year and became the first project to go multi-platinum in 2020.

With his politically-charged The Bigger Picture anthem capturing the 2020 Album of the Year, Lil Baby took home HipHopDX’s Rapper of the Year honors. 

Congratulations Lil Baby, it was well deserved!